Olivia Binkin

The Challenge

Olivia Binkin, a psychologist with 25 years of experience practicing in Brussels (Uccle) and Waterloo, had an outdated Wix website that was difficult to optimize for search engines. With low visibility on Google and a platform that limited her SEO potential, she needed a modern solution that would help potential patients find her services.

The Starting Problems:

• Outdated Wix website with limited SEO capabilities
• Very low visibility on Google for relevant search terms
• No structured data or schema markup
• Poor internal linking structure
• Limited control over technical SEO elements

The Solution

We built a completely new website using Astro, a modern static site generator that delivers exceptional performance and gives us full control over SEO optimization.

SEO-First Architecture - Every page was built with search visibility in mind. We implemented proper heading hierarchies, optimized meta descriptions, and created a logical URL structure targeting relevant keywords like “psychologue Uccle,” “psychothérapeute Bruxelles,” and “hypnothérapeute Waterloo.”

Structured Data Implementation - We added comprehensive Schema.org markup for LocalBusiness and Psychologist schemas, helping search engines understand Olivia’s services, locations, and credentials. This improves how her practice appears in search results.

Dedicated Service Pages - Instead of cramming all services on one page, we created individual pages for each therapy type: individual therapy, couples therapy, family therapy, hypnosis, and online therapy. This allows each page to rank for specific search queries.

Clean, Professional Design - The design reflects Olivia’s professional yet approachable practice. A calming color palette, clear typography, and intuitive navigation help visitors quickly find the information they need and book appointments.

Fast Performance - Built with Astro and deployed on Cloudflare Pages, the site loads instantly. Fast loading times improve both user experience and search rankings.

The Results

Modern, Professional Presence - The new website accurately represents Olivia’s 25 years of experience and expertise. Visitors can easily learn about her qualifications, services, and book appointments through the integrated Doctoranytime system.

SEO Foundation Established - With proper technical SEO, structured data, and keyword-optimized content, the site is now positioned to compete for relevant search terms in the Brussels and Waterloo areas.

Improved User Experience - Clear navigation, fast loading, and responsive design across all devices make it easy for potential patients to find information and take action.

Easy Content Management - The Astro-based architecture allows for straightforward updates and future expansion, whether adding new services, blog posts, or location pages.