Stella Artois

Project Overview

Stella Artois, the iconic Belgian beer brand, opened a new urban pub-bistrot at the Sablon in the heart of Brussels, Stella Sablon. A new venue needs a digital front door, and this one had no existing site to build on. We designed and built the website from scratch: a fast, modern, trilingual presence to match the brand and put the venue on the map from day one.

The Challenge

• Brand new, from zero. No previous website, no content, no structure. Everything had to be created, not migrated.
• A brand that carries weight. Anything carrying the Stella Artois name has to look and feel right out of the gate.
• Three languages. Brussels is multilingual, so the site needed to work equally well in French, Dutch, and English.
• A working venue, not a billboard. Menus change, events happen, and the team needed reservations and enquiries landing somewhere usable, not lost in an inbox.
• Alcohol and privacy compliance. Serving alcohol and operating in the EU means an age gate and a proper GDPR/cookie setup are not optional.

What We Built

A fast, trilingual Astro site

The site is built on Astro and deployed on Cloudflare, fully translated across French, Dutch, and English with a clean language switcher and correct hreflang signals. Static, edge-served pages keep it fast everywhere, with Restaurant structured data so search engines understand the venue, its location, and its menus.

Menus and launch events

A structured menu system presents food and drinks per language and is easy for the team to update. For the opening, we built dedicated event pages with RSVP forms so guests could register for the launch nights directly from the site.

Automated lead and RSVP pipeline

Every form submission, contact and event RSVP, is wired into an automated pipeline: an instant email notification via Brevo plus a row appended to a Google Sheet, giving the team a single, tidy view of who is coming and who is asking, with no manual copy-paste.

Full privacy and compliance package

Because the venue serves alcohol and operates under EU rules, we implemented a complete compliance layer: an age gate, a cookie consent banner with granular consent, and privacy policy and terms pages, all in the three languages.

The Results

• A complete brand-new website, designed and shipped for the opening of the venue.
• 95/100 desktop performance, 100/100 SEO, 96/100 accessibility, and 100/100 best practices on Google PageSpeed.
• Near-zero layout shift (0.004 CLS) and a fast, edge-served experience.
• Fully trilingual (FR / NL / EN) with structured data for local and venue search.
• Reservations, enquiries, and event RSVPs flowing automatically into email and a shared Google Sheet.
• Age gate, cookie consent, and privacy pages in place for full EU compliance.

Key Features

• Trilingual French / Dutch / English with hreflang and a language switcher
• Menu system managed per language
• Event pages with RSVP forms for launch nights
• Brevo email + Google Sheets automation on every submission
• Age gate and full GDPR cookie consent package
• Restaurant schema for rich local search results
• Static Astro on Cloudflare for speed everywhere

Technologies Used

• Framework: Astro (static, edge-deployed on Cloudflare)
• Email automation: Brevo (transactional notifications)
• Data capture: Google Sheets via Apps Script
• SEO: Schema.org Restaurant structured data, hreflang
• Analytics: Google Analytics 4
• Compliance: Age gate, cookie consent, privacy and terms pages