GOOGLE ANALYTICS 4
Advanced analytics for measuring and optimizing Google Ads performance
What is Google Analytics 4?
Google Analytics 4 (GA4) is Google's next-generation analytics platform built for measuring user journeys across websites and apps. Unlike Universal Analytics, GA4 uses event-based tracking and AI-powered insights to provide deeper understanding of customer behavior.
For Google Ads campaigns, GA4 is essential for tracking conversions, understanding the customer journey, measuring campaign ROI, and making data-driven optimization decisions.
Why We Use Google Analytics 4
Complete Conversion Tracking
Track every conversion from Google Ads—purchases, leads, calls, form submissions—with accurate attribution and revenue data.
Customer Journey Analysis
Understand the full path to conversion—which ads, keywords, and touchpoints drive results. Optimize the entire funnel, not just last click.
E-commerce Tracking
Detailed product performance data—revenue, average order value, products purchased—linked directly to your Google Ads campaigns.
Audience Insights
Discover who your customers are—demographics, interests, devices, locations—and use this data to refine targeting.
Smart Bidding Optimization
GA4 conversions feed Google's Smart Bidding algorithms, enabling automated bidding strategies that maximize ROI.
Predictive Metrics
AI-powered predictions for purchase probability, churn probability, and revenue forecasting help optimize campaigns proactively.
Key Metrics We Track
Conversions & Conversion Rate
Total conversions from Google Ads and conversion rate by campaign, ad group, and keyword
Revenue & ROAS
Total revenue generated and Return on Ad Spend for each campaign and product category
User Engagement
Session duration, pages per session, and engagement rate to understand traffic quality
Bounce Rate & Exit Pages
Identify where users are leaving and optimize landing pages for better conversion rates
Attribution Paths
Full customer journey from first click to conversion across all marketing channels
Get Data-Driven Insights for Your Campaigns
We set up GA4 with comprehensive tracking and custom reporting so you understand exactly what's driving results.
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