GOOGLE KEYWORD PLANNER
Data-driven keyword research for high-performing Google Ads campaigns
What is Google Keyword Planner?
Google Keyword Planner is a free research tool within Google Ads that provides search volume data, keyword suggestions, bid estimates, and competition insights. It's the starting point for every successful Google Ads campaign.
Unlike third-party keyword tools, Keyword Planner data comes directly from Google—giving you the most accurate search volumes, trends, and forecasts for planning campaigns and budgets.
Why We Use Google Keyword Planner
Accurate Search Volume Data
Google's own data on how many people search for each keyword monthly. No guesswork, just accurate numbers for informed decisions.
Keyword Discovery & Expansion
Find related keywords and variations you might have missed. Discover new opportunities to reach your target audience.
Competition Analysis
See competition levels (low/medium/high) and suggested bid ranges for each keyword to estimate costs and ROI potential.
Seasonal Trend Insights
View historical search trends to identify seasonal patterns and plan budget allocation around peak demand periods.
Campaign Forecasting
Get estimates for clicks, impressions, costs, and conversions based on budget and bid strategy before launching campaigns.
Location & Language Targeting
See search volumes specific to your target locations and languages—essential for local Brussels and Belgium campaigns.
Our Keyword Research Process
Seed Keyword Analysis
Start with your core products, services, and industry terms to generate comprehensive keyword lists
Search Volume Filtering
Filter keywords by monthly search volume to focus on terms with sufficient demand but not impossible competition
Intent Categorization
Group keywords by intent: informational, navigational, commercial, and transactional for strategic campaign structuring
Negative Keyword Identification
Identify irrelevant keywords upfront to prevent wasted spend on unqualified traffic from day one
Budget Allocation Planning
Use forecasting data to allocate budgets across campaigns based on estimated clicks, costs, and conversion potential
Ongoing Keyword Expansion
Continuously discover new keyword opportunities based on search query reports and market trends
Get Expert Keyword Strategy for Maximum ROI
We use Keyword Planner to build data-driven campaigns targeting the right keywords at the right cost for maximum conversions.
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