Alter Ego à Domicile

The Challenge

Alter Ego à Domicile, a professional home healthcare provider offering in-home nursing (“infirmière à domicile”) and caregiver services (“garde malade”) in Brussels, contacted Perel Web Studio deeply frustrated. Despite providing quality care, they couldn’t break into the top 3 Google rankings for essential keywords in their highly competitive niche.

The Core Problems:

• Invisible on Google - Not appearing in top 3 for crucial keywords like “garde malade à domicile”
• Dominated Market - Established competitors holding historic positions impossible to overcome
• Weak SEO Foundation - No solid SEO architecture, poor content optimization, missing local pages
• Outdated Website - Unprofessional appearance not reflecting their expertise and quality of care
• Missed Qualified Leads - Potential patients and families finding competitors first
• Competitive Healthcare Market - Extremely competitive paramedical sector in Belgium with entrenched leaders

In home healthcare, Google visibility is patient acquisition. Being invisible meant losing families desperately searching for trusted care providers for their loved ones. After 6 months of frustration trying to rank organically, they needed a complete transformation.

The Solution

Perel Web Studio executed a comprehensive 6-month website redesign and aggressive-but-clean SEO strategy that didn’t just improve rankings—it dominated the market.

Complete Website Redesign Roy led complete UX/UI overhaul creating professional, trustworthy healthcare website. Modern design using Ubuntu and Roboto typography, calming blue palette (#1E73BE primary, #01A1E1 cyan, #FF8C3E orange accents), clean lines and generous white space creating reassuring experience for vulnerable audience: patients, seniors, families. Rebuilt on WordPress + Elementor for SEO flexibility and content management. Optimized for mobile with responsive breakpoints, lazy loading via WP Rocket, smooth animations conveying professionalism without overwhelming seniors.

300 Local Pages Strategy Created massive local SEO architecture with 300 location-specific pages targeting Brussels neighborhoods and surrounding regions. Each page optimized for hyper-local searches: “garde malade [neighborhood]”, “infirmière à domicile [area]”. Detailed, unique content for every location with local context, service descriptions, FAQs, and clear CTAs. Strategic internal linking structure passing authority throughout site hierarchy. This local dominance strategy positioned Alter Ego as omnipresent healthcare provider across entire Brussels market.

Satellite Website for SEO Authority Developed secondary website supporting main domain’s SEO authority. Multilingual satellite site (FR/NL/EN) targeting adjacent keywords and geographic areas. Created content ecosystem feeding authority back to main site through strategic backlinking. Built using same WordPress architecture for consistent management while expanding keyword coverage and market penetration.

Multilingual Content Architecture Implemented full trilingual support (French, Dutch, English) serving Belgium’s diverse linguistic market. Content professionally adapted—not just translated—for each language, maintaining SEO optimization and cultural relevance. Separate URL structures for each language ensuring proper indexing and local search performance. Technical implementation allowing seamless language switching while maintaining user sessions.

Advanced On-Page SEO Complete technical SEO overhaul: schema markup for healthcare services, FAQ schema, local business markup, optimized title tags and meta descriptions for every page, header hierarchy optimization, image alt text and compression, clean URL structure, breadcrumb navigation, internal linking strategy distributing authority. Every element engineered for Google comprehension and ranking power.

Content Strategy & Copywriting Roy created and optimized all content: service pages explaining nursing and caregiver offerings, detailed FAQs addressing patient/family concerns, reassuring tone building trust with vulnerable demographic, keyword integration without sacrificing readability, clear CTAs driving contact form conversions. Client provided medical expertise; Perel Web Studio transformed it into SEO-optimized, conversion-focused content.

The Results

2 of Top 3 Google Positions - Transformed from frustrated invisibility to securing 2 of the top 3 positions for essential keywords like “garde malade à domicile.” Achieved exactly what client deemed impossible: overtaking historic market leaders.

Organic Traffic Explosion - Massive increase in qualified organic traffic from Google and Google Maps. Website now primary patient acquisition channel instead of afterthought.

Brussels Healthcare Market Domination - Through 300 local pages, multilingual content, and satellite site strategy, established Alter Ego as omnipresent authority across Brussels home healthcare market. Visible everywhere potential patients search.

Qualified Lead Generation - Website generating significantly more qualified inquiries from patients and families actively seeking home healthcare services. Traffic converts because it’s hyper-targeted local intent.

Authority Positioning - Alter Ego transformed from one-of-many providers to recognized leader. SEO dominance signals authority and trustworthiness to potential patients making critical healthcare decisions.

Google Maps Visibility - Optimized Google My Business profiles achieving prominent local pack rankings. Combined with organic domination, Alter Ego now owns both traditional search results and local map results.

Client Satisfaction - “Très positif — ils ont constaté clairement la différence avant/après.” Client witnessed dramatic before/after transformation validating 6-month investment.

Sustainable Long-Term Asset - 300 local pages, multilingual architecture, and satellite site create compounding SEO asset continuing to deliver rankings and traffic years after launch.