Babel Engineering

The Challenge

Babel Engineering was trapped in a frustrating situation: locked into Proximus’s proprietary website framework with zero leads flowing through their online presence despite 20 years of engineering expertise.

The Proximus Problem - Contractually committed to a custom framework that couldn’t be migrated, with no SEO optimization, no proper Google indexing, and no way to escape without a complete rebuild.

Zero Results - The client never received leads through their Proximus website. The fundamental issue: Proximus doesn’t prioritize SEO, and most clients don’t realize this invisible problem is costing them countless business opportunities.

Migration Impossibility - The proprietary nature of the Proximus platform meant the site couldn’t simply be migrated. A complete rebuild was necessary.

The Solution

We executed a strategic platform migration, rebuilding the entire website on WordPress while implementing comprehensive digital marketing to unlock lead generation:

Complete WordPress Rebuild - Working page by page, we recreated the entire site structure on a flexible, SEO-friendly WordPress foundation using Elementor, maintaining visual consistency while gaining all the technical advantages.

SEO Foundation - We implemented proper technical SEO, meta tags, XML sitemaps, structured data markup, and indexing strategies that Proximus had completely neglected. The site quickly became discoverable on Google.

Google Ads Campaigns - Launched permanent search campaigns targeting 15 strategic French-language keywords like “ingénieur stabilité bruxelles” to accelerate lead generation while organic rankings developed.

Analytics Integration - Implemented GA4, Google Tag Manager, and Microsoft Clarity for comprehensive tracking and lead attribution between organic and paid sources.

The Results

Lead Generation Transformation - From zero leads with Proximus to regular, consistent qualified inquiries through both organic search and Google Ads.

SEO Visibility - The properly optimized WordPress site now ranks for relevant engineering keywords in the Brussels market, appearing where the Proximus site was essentially invisible.

Platform Independence - Babel Engineering now has full control over their website with the ability to update content and add features without depending on Proximus or incurring additional costs.

Client Satisfaction - The steady stream of qualified inquiries has directly contributed to business growth, validating the investment in platform migration and digital marketing.