Four Leaves
Sustainable E-Commerce for Premium Organic Cotton Products
Key Results
The Transformation
From outdated theme to modern sustainable e-commerce
Before
Outdated Shopify theme with poor UI/UX
Multiple technical issues causing customer frustration
No multi-language support for European markets
Design didn't reflect premium organic positioning
After
Modern Shopify Turbo theme with superior performance
Custom cart functionality with quantity discounts
Four-language support (EN/NL/DE/FR) expanding market reach
Minimal design effectively communicating sustainability
The Challenge
Four Leaves, a premium Dutch sustainable lifestyle brand specializing in 100% certified organic cotton home goods, was running an outdated Shopify theme with multiple technical issues. With customers across the Netherlands, Belgium, Germany, and France, they needed a modern e-commerce solution that could deliver an exceptional shopping experience in multiple languages while reflecting their eco-conscious brand identity.
The Starting Problems:
- Outdated Shopify theme not reflecting premium organic positioning
- Multiple technical issues causing customer frustration
- No multi-language support for European markets
- Cart functionality not supporting quantity-based discounts
- Poor mobile shopping experience
- Design didn’t communicate sustainability story
The Solution
Perel Web Studio executed a comprehensive redesign and redevelopment of the Four Leaves Shopify store, selecting the Turbo theme v9.4.0 for its exceptional performance and design flexibility.
Modern Shopify Turbo Theme - Selected for superior page load speeds, extensive customization options, built-in “Shop the Look” interactive hotspot functionality, and mobile-first responsive design. The theme provided the perfect foundation for showcasing their premium organic cotton products.
Custom Cart & Discount System - Implemented sophisticated quantity-based pricing that automatically applies discounts for bulk purchases, with enhanced cart experience showing clear product information and transparent pricing calculations.
Multi-Language E-Commerce - Gtranslate.io integration providing seamless four-language support (English, Dutch, German, French) with real-time translation, proper SEO configuration with hreflang tags, and intuitive language switching while maintaining shopping sessions.
Minimalist Sustainable Design - Strategic use of green color palette reinforcing eco-conscious positioning, clean layouts with generous white space creating premium feel, carefully selected typography for optimal readability, and photography-forward presentation showcasing beautiful product images.
“Shop the Look” Interactive Feature - Leveraged Turbo theme’s built-in functionality with shoppable image hotspots allowing customers to discover and purchase multiple products from lifestyle images, naturally encouraging multi-item purchases.
The Results
Enhanced Brand Positioning - Modern design and minimal aesthetic effectively communicate Four Leaves’ premium sustainable positioning. Visitors immediately understand they’re shopping for quality organic cotton products from an eco-conscious brand.
Improved User Experience - Intuitive navigation, clear product presentation, and streamlined checkout process create a shopping experience that converts browsers to customers.
International Reach - Four-language support opens Four Leaves to customers across the Netherlands, Belgium, Germany, and France, significantly expanding their addressable market.
Featured in Premium Publications - Four Leaves has been featured in Forbes and other premium publications, with a website now providing a digital presence worthy of that media attention.
What We Built
Custom features that drive real business value
Shopify Turbo Theme
Premium theme selection providing exceptional performance, extensive customization, and built-in "Shop the Look" functionality.
Multi-Language E-Commerce
Gtranslate.io integration for seamless English, Dutch, German, and French support with proper SEO configuration.
Custom Cart System
Sophisticated quantity-based discounts and enhanced cart experience with transparent pricing calculations.
Sustainable Design
Green color palette and minimal aesthetic effectively communicating eco-conscious brand values.
Shop the Look
Interactive product images with clickable hotspots for visual product discovery and multi-item purchases.
Mobile-First Design
Responsive layouts optimized for mobile commerce, critical for European market success.
Project Showcase
Our Process
From outdated theme to modern platform in 4 months
Evaluate
Analyzed existing issues, selected Turbo theme, and planned comprehensive redesign approach.
Design
Created modern design system with green palette, minimal aesthetic, and sustainable positioning.
Develop
Turbo theme customization, cart functionality, multi-language setup, and product organization.
Launch
October 2024 launch with international e-commerce ready for European market expansion.
Evaluate
Analyzed existing issues, selected Turbo theme, and planned comprehensive redesign approach.
Design
Created modern design system with green palette, minimal aesthetic, and sustainable positioning.
Develop
Turbo theme customization, cart functionality, multi-language setup, and product organization.
Launch
October 2024 launch with international e-commerce ready for European market expansion.
Technologies Used
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Industries We Serve
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