Hercules Merchandise

Custom E-Commerce Platform for Sports Merchandise

Industry
Sports Merchandise & Custom Teamwear
Timeline
4 months
Launched
August 2025
E-commerce Development Platform Migration Custom Plugin Development SEO Optimization UI/UX Design

"Perelweb delivers on their promises, but more importantly, they think with you and are genuinely involved in your business. By staying up to date with the latest in technology and AI, they help us keep improving."

Gilles
Owner, Hercules Merchandise

Key Results

Business Impact
↑35% More Requests
Customer inquiries growth
Search Dominance
#1 SEO in France
Top Google visibility
Operational Efficiency
15+ Hours Saved Weekly
Automated quotations
100/100
Performance
100/100
SEO
89/100
Accessibility
96/100
Best Practices

The Transformation

From platform limitations to unlimited flexibility

After transformation
After
Before transformation
Before

Drag the slider to compare before and after

Before

Shopify limited to 100 product variants

Manual quotation process taking hours daily

Outdated custom Shopify template

Handling checkouts offline because of limitations

After

Unlimited product variants with WooCommerce

Automated instant quotations via email

Multi-country architecture ready for expansion

Dynamic product configurator adapting to each product

The Solution

Through a complete Shopify to WooCommerce migration, we designed and built the website from scratch, starting with detailed Figma designs and ending with a custom WooCommerce platform featuring three game-changing capabilities:

Automated Quotation System - Customers configure products through an adaptive flow, get instant PDF quotes via email, and can convert to orders with one click. No more manual work.

Unlimited Product Variants - Built custom logic to handle infinite customization combinations: embroidery, prints, patches, badges—all with dynamic pricing.

Multi-Country Ready - Architected for international expansion with separate catalogs, localized pricing, and centralized management.

Every page, component, and user flow was carefully designed in Figma before development, ensuring an intuitive experience that makes complex customizations feel simple.

The Results

15+ hours saved per week - Quotation automation freed up the team to focus on growth instead of admin work.

#1 SEO rankings - Through comprehensive SEO optimization, now dominating French keywords like “maillot de foot personnalisé” and UK custom merchandise searches.

100/100 Performance - Built on WordPress, delivering lightning-fast load times even with complex product configurations that drive better conversions.

What We Built

Custom features that drive real business value

📧

Automated Quotations

Instant PDF quotes generated and emailed automatically. Customers can convert to orders with one click.

🛠️

Product Configurator

Adaptive customization flow with conditional logic showing only relevant options based on each product.

Dynamic Pricing

Real-time price calculation as customers add customization options, with volume-based tiers.

🎯

100/100 Performance

Perfect PageSpeed score with image optimization, lazy loading, and strategic caching.

🌍

Multi-Country Ready

Separate catalogs, localized pricing, and centralized management for international expansion.

🔒

Customer Dashboard

Personalized portal showing past quotes, orders, and easy reordering functionality.

Project Showcase

Our Process

From concept to launch in 4 months

01

Design

Created detailed Figma designs for every page and component ensuring intuitive UX.

02

Migrate

Seamless Shopify to WooCommerce migration with zero data loss and SEO preservation.

03

Develop

Built custom WordPress plugin for quotations and advanced product configuration logic.

04

Launch

Extensive testing, optimization, and successful August 2025 launch with ongoing support.

Technologies Used

WordPress WordPress
WooCommerce WooCommerce
Custom PHP Custom PHP
JavaScript JavaScript
Figma Figma
"
Perelweb delivers on their promises, but more importantly, they think with you and are genuinely involved in your business. By staying up to date with the latest in technology and AI, they help us keep improving.
Gilles
Owner, Hercules Merchandise

Ready to Transform Your Business?

Whether you're struggling with platform limitations, need custom functionality, or want to migrate to a more flexible solution, we have the expertise to deliver results.

Industries We Serve

Professional Services

  • Legal Services (Law Firms, Attorneys)
  • Engineering & Architecture
  • Consulting & Advisory Services
  • Financial Services (Accountants)
  • B2B Service Providers

Real Estate & Construction

  • Real Estate (Agents, Brokers)
  • Construction Companies
  • Architecture Firms
  • Property Development

Healthcare & Wellness

  • Medical Practices & Healthcare
  • Wellness & Fitness Centers
  • Therapists & Health Specialists

Retail & E-Commerce

  • Online Stores & E-Commerce
  • Sports & Recreation Retail
  • Custom Manufacturing
  • B2B Wholesale

Food & Beverage

  • Restaurants & Food Halls
  • Hospitality Venues
  • Event Spaces
  • Multi-Vendor Operations

Tourism & Hospitality

  • Hotels & Accommodations
  • Tour Operators & Experiences
  • Boat Charters & Maritime
  • Travel Services

Arts, Culture & Community

  • Arts & Culture Organizations
  • Educational Institutions
  • Community Organizations
  • Nonprofits (ASBL)

European Institutions & Associations

  • European Institutions
  • EU Bubble Associations
  • International NGOs
  • Think Tanks & Policy Organizations