Higher Agency

The Challenge

Higher Agency emerged from the transformation of MindShake, a well-established Brussels PR firm with 21 years of experience. As part of their complete rebrand, they needed a fresh digital identity that matched their new name, new positioning, and new strategic direction as “brand catalysts, storytelling strategists, and experience architects.”

Rebrand Website Requirements:

• Complete Digital Transformation - Not just a refresh, but a new website embodying the evolution from MindShake to Higher with clarity, confidence, and personality.
• Fast Execution Timeline - Launch aligned with rebrand schedule required completed website in approximately 2 weeks.
• Premium PR Agency Positioning - Website must communicate elevated positioning serving alpine resorts, outdoor brands, and urban lifestyle clients across mountains, sport, and culture sectors.
• Storytelling-Driven Experience - Design reflecting their philosophy: clear thinking, strong ideas, authentic execution.
• Lightweight & Editable - Easy for agency team to manage content and make future updates without developer dependency.

The Solution

Perel Web Studio delivered an end-to-end design and development solution, creating a high-impact one-page website that introduced Higher Agency to the market with immediate visual impact.

One-Page Premium Design - Single-scroll storytelling format matching their PR philosophy. Minimalist aesthetic with strong negative space, clean typography, and fluid animations creating emphasis on movement and narrative. Instant brand recognition supporting their “brand catalysts” positioning.

Collaborative Creative Process - Close partnership with co-founder Dimitri and partner Laura. They provided creative direction, copywriting, visual selection, and brand assets. Perel Web Studio translated this into cohesive digital experience with smooth, efficient feedback cycles.

WordPress + Elementor for Agility - Perfect platform choice for fast one-page development: easy client content management, fluid animations & visual effects, no heavy maintenance, and budget-friendly for branding launch. Clean, light structure fully responsive across all devices.

Visual Impact First - Design embodies their positioning: minimalist & premium, strong use of negative space, modern clean sans-serif typography, strategic animations (GSAP, Lottie), and black/white/neutral color scheme. Every element supports message of clear thinking and authentic execution.

Rapid Development Without Compromise - Two-week timeline from start to launch, demonstrating ability to execute premium agency websites on aggressive schedules without sacrificing design quality or technical excellence.

The Results

Perfect Digital Brand Match - Website fully embodies Higher Agency’s new brand DNA, positioning them as premium modern PR agency immediately after rebrand with strong digital foundation for attracting new clients.

Rebrand Launch Success - Digital identity established exactly as client envisioned: elevated, sharp, confident, and creatively driven. Website reflects transformation from 21-year-old agency to fresh, contemporary boutique.

Client Extremely Satisfied - Dimitri and Laura very satisfied with final look and feel. Design successfully translated their creative vision into digital reality through close collaboration.

Zero Technical Complications - Straightforward setup and build with no technical challenges. Pure design + development excellence demonstrating efficient project execution.

Strong Market Positioning - Website effectively showcases their work with 15+ alpine resort clients and lifestyle brands, communicating expertise in mountains, urban lifestyle, sport, outdoor, and culture sectors.