Leqture

The Challenge

Leqture is an Amsterdam-based company specializing in live interactive learning experiences for global organizations. Operating at a high level with international speakers, they deliver themed events for employee development, leadership, wellbeing, and cultural awareness.

The Core Problems:

• Large Marketing Engine - Multi-platform, content-driven marketing operation requiring expert guidance
• Fragmented Tools - Marketing tools not fully integrated, creating operational friction
• AI Opportunity - Desire to introduce AI but needed clear workflows and governance
• CRM Modernization - Fast-growing operations needed modern CRM to support scale
• SEO Gaps - Weak SEO foundations in competitive learning/HR market
• Content Volume - Large volume of thematic events (Mental Health Day, Diversity Month, Leadership Week) requiring structured strategy
• Multi-Channel Complexity - Multiple acquisition channels (LinkedIn, Google Ads, organic, email) requiring consistent analysis

Leqture needed more than a vendor—they needed a strategic digital advisory partner who could provide clarity, structure, and guidance across their entire marketing ecosystem.

The Solution

Perel Web Studio partnered with Leqture to provide ongoing consulting, digital strategy, and AI-powered optimization across their complex marketing infrastructure.

Digital Presence Strategy

Roy works directly with Leqture’s marketing team to structure and optimize their entire online presence. Ensuring brand, content, and communication alignment across all channels. Regular strategy calls provide recurring guidance rather than one-off recommendations. Acting as external digital advisory partner embedded in their operations.

SEO Advisory

Comprehensive audit of existing site structure identifying opportunities. Keyword strategy development around thematic learning topics: Mental Health Day, Diversity Month, Leadership Week, AI Awareness, Cybersecurity Awareness Month. Recommendations for on-page SEO and structured content. Search engine positioning strategy tailored to Learning & Development niche. SEO-driven content themes creating foundation for organic growth.

AI-Driven Marketing Strategy

Advising Leqture on latest AI tools to streamline operations: content creation, LinkedIn campaigns, lead-generation workflows, internal processes, automated reporting, topic research for specialized learning events. Hands-on demonstrations of AI tools and workflows showing practical implementation. Clear governance and best practices ensuring AI delivers real operational efficiency not just experimentation. AI adoption accelerated across content creation, research, and analytics.

CRM & Marketing Infrastructure

Leqture’s marketing engine is complex: LinkedIn (primary channel), LinkedIn Ads, Google Ads, organic inbound content, email sequences, landing pages, lead scoring and nurturing. Roy guides implementation of HubSpot CRM as core platform. Structuring funnels, improving lead capture, tracking conversions, linking ad campaigns to CRM automation. Building coherent and measurable digital growth framework supporting scale.

Paid Advertising Strategy

Analysis and refinement of marketing efforts across LinkedIn Ads and Google Ads. Ensuring thematic campaigns (Mental Health Day, AI Awareness, Cybersecurity Awareness Month) are well-structured and optimized for performance. Better strategic planning for LinkedIn thematic-day campaigns. Stronger focus on lead generation efficiency and conversion tracking.

Ongoing Collaboration Approach

Recurring strategy calls with Leqture’s marketing team. Direct advisory with internal departments. Hands-on demonstrations showing not just what to do but how to do it. Review of campaigns, messaging, and funnel performance. Step-by-step guidance for CRM implementation. Ongoing review of SEO opportunities as market evolves. Continuous partnership rather than project-based engagement.

The Results

Structured Marketing Framework - Transformed fragmented marketing operations into coherent, measurable framework with clear processes and channel alignment.

AI-Powered Workflows - AI integration across content creation, research, and analytics reducing production time and operational friction.

HubSpot CRM Implementation - Clear roadmap positioning HubSpot as core CRM with structured funnels, improved lead capture, and conversion tracking.

Enhanced Campaign Performance - Better strategic planning for LinkedIn and Google Ads thematic campaigns with improved lead generation efficiency.

SEO Positioning - Stronger foundations with content strategy around thematic learning topics improving search visibility in competitive L&D market.

Strategic Partnership - Ongoing advisory providing continuous evolution rather than one-off deliverables as embedded digital partner.

This consulting partnership demonstrates Perel Web Studio’s ability to work at strategic level with high-visibility global brands, integrating modern AI tools into real marketing engines while maintaining focus on both strategy and operational efficiency.