Lux Nautic

The Challenge

Lux Nautic needed a complete booking platform to capture the luxury tourism market on Croatia’s Adriatic coast, with multilingual support for international tourists and integrated online payments.

Multi-Language Tourism - Operating in Rovinj, Pula, and Porec required content in English (international tourists), Croatian (locals), and German (major tourist demographic)—all created from scratch.

Booking System Complexity - Multiple luxury boat tours with individual calendars, seasonal pricing that changes based on selected dates, and secure online payment processing for international credit cards.

Information Architecture - Organizing multiple tours, varying itineraries, seasonal pricing, and different departure locations clearly without overwhelming potential customers.

Tourism SEO - Breaking into competitive search results for luxury boat tours Croatia, Adriatic coast experiences, and destination-specific searches.

The Solution

Complete Content Creation - Roy created all website content from scratch in English and Croatian, then professionally translated to German. Compelling luxury tourism copywriting in all three languages.

WP Booking System Integration - Each tour has dedicated page with integrated calendar showing availability, seasonal pricing logic that displays correct rates based on selected date, and seamless Stripe payment processing for instant confirmation.

Tour Presentation Structure - Boat tours overview page with card-based presentation, individual tour pages with detailed itineraries and booking calendars, mobile-adapted design for tourists planning on phones.

Tourism SEO & Google Ads - Strategic SEO optimization for luxury boat tour keywords, multilingual SEO with proper hreflang implementation, seasonal Google Ads campaigns during peak tourism months maximizing ROI when booking demand is highest.

Performance Optimization - WP Rocket implementation ensuring fast loading despite rich photography and multiple booking calendars.

The Results

Online Booking Success - Website successfully generating online bookings from international tourists with instant Stripe payment confirmation.

Seasonal Performance - Platform performs well during busy Croatian tourism season, handling traffic and bookings smoothly.

Multilingual Market Access - English, Croatian, and German content opens Lux Nautic to the three largest Adriatic tourist demographics.

Google Ads ROI - Seasonal campaigns drive additional bookings during peak months, maximizing revenue during critical tourism period.

Tourist Convenience - Modern travelers can browse tours, check availability, and book instantly with the seamless experience they expect.